Part 1: How to Build a Better Business Plan to Support an Immigration Visa (Ep. 30)

Mark Deal talks about the first part of crafting a business plan for immigration purposes such as the company summary, product/service descriptions, as well as marketing and sales strategies

 Listen to this show using the web player below or your podcasting app of choice.

 

 

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In this episode you will hear:

• A bit about my MBA background (and how MBAs are best suited to prepare business plans)
• Why you should NOT HIRE ME
  • If you can only spend money on a business plan or an immigration attorney, use my free tools to write your own plan – invest in solid legal representation.
• Don’t make declarations that you can’t back up with supporting documents (don’t ASK for the RFE).
• How to use fluid strategy statements to support your case, but reduce your overall document requirements.
• Although the Executive Summary usually appears first, work on it last (we will cover this next week)
• Company Summary
  • Start-Up Summary and Funding Sources
  • Business Start-Up or Expansion Milestones
  • Operational overview (in comparison to an elevator pitch)
    • E-2 & EB-5 Bonus: Cover the background of the source and use of funds
    • L-1A Bonus: Offshore Business Description
    • L-1A Bonus: Executive Job Description(s) with offshore history
• Products and Services
  • Products and Services Description
  • How many products or services should be presented
• Marketing Analysis
  • Geographic Summary (i.e. local, Regional National, international)
  • Market Demographics vs Market Segmentation and how to use them both
  • Target Market Strategy
  • SWOT Analysis and how it relates to Competitor Analysis
    • EB-5 Bonus: Why a Competitor Analysis is expected as part of Matter of Ho precedence
• Sales Strategy
  • Primary Marketing Campaign Strategy as it relates to your Sales Forecast
  • A 5-year sales forecast – your first business plan metric
• Next week I’ll cover the second part of my general business plan strategies to support business immigration petitions

Dive deeper into topics discussed on this show

• John Gezelius: Proving the Source of US Investment Funds for Foreign Entrepreneur and Investor Visas
• Natasha Bell: Special Immigration Concerns for Private Placement Memorandums

Next Actions

• Listen to the second part of this series 
• Follow and interact with me on Twitter (or in the comments below)