Mark Deal talks about the first part of crafting a business plan for immigration purposes such as the company summary, product/service descriptions, as well as marketing and sales strategies
Listen to this show using the web player below or your podcasting app of choice.
- A bit about my MBA background (and how MBAs are best suited to prepare business plans)
- Why you should NOT HIRE ME
- If you can only spend money on a business plan or an immigration attorney, use my free tools to write your own plan – invest in solid legal representation.
- Don’t make declarations that you can’t back up with supporting documents (don’t ASK for the RFE).
- How to use fluid strategy statements to support your case, but reduce your overall document requirements.
- Although the Executive Summary usually appears first, work on it last (we will cover this next week)
- Company Summary
- Start-Up Summary and Funding Sources
- Business Start-Up or Expansion Milestones
- Operational overview (in comparison to an elevator pitch)
- E-2 & EB-5 Bonus: Cover the background of the source and use of funds
- L-1A Bonus: Offshore Business Description
- L-1A Bonus: Executive Job Description(s) with offshore history
- Products and Services
- Products and Services Description
- How many products or services should be presented
- Marketing Analysis
- Geographic Summary (i.e. local, Regional National, international)
- Market Demographics vs Market Segmentation and how to use them both
- Target Market Strategy
- SWOT Analysis and how it relates to Competitor Analysis
- EB-5 Bonus: Why a Competitor Analysis is expected as part of Matter of Ho precedence
- Sales Strategy
- Primary Marketing Campaign Strategy as it relates to your Sales Forecast
- A 5 year sales forecast – your first business plan metric
- Next week I’ll cover the second part of my general business plan strategies to support business immigration petitions
Dive deeper into topics discussed on this show
- John Gezelius: Proving the Source of US Investment Funds for Foreign Entrepreneur and Investor Visas
- Natasha Bell: Special Immigration Concerns for Private Placement Memorandums
- Listen to the second part of this series
- Follow and interact with me on Twitter (or in the comments below)